Founded in December 2020, Meduit is a boutique business consulting specialised in managing acquisition, retention and other nuances of subscription businesses.
Our forte lies in deeply understanding readers psychology and behavior, translating insights into highly engaged readers converting into subscribers
We work with both digital-native and non-digital-native brands in building digital business presence, establishing processes and scaling them.
Ankit Dikshit is Founder and CEO at Meduit Labs. He is an advisor to media businesses like India Today, Amar Ujala, BloombergQuint, The Quint, India Today, Deccan Herald and Sakal among others on user growth and revenue, focusing on digital businesses. He also plays the role of VP – Product & Marketing at Inc42.
Previously, he was Head of Products & Subscription at BloombergQuint and Head of Subscription Products at FirstCry. His work of growing BQ WhatsApp subscribers base to half a million has been published as a case study by Harvard Business Review.
Under his leadership, BQ’s subscription strategy won at WAN-IFRA in 2020. He is an MBA graduate from IMT Ghaziabad.