Digital Strategy
Digital Strategy
Developing a comprehensive strategy from consumer insights to pricing and paywalls, our data-driven approach aligns with your brand and market goals. We'll collaborate closely with your editorial team to establish a strong subscription culture, aiding in tough decisions such as tool selection, customer profiling, ad revenue versus subscriptions, and churn prediction.
What’s Included?
- Plan business KPIs, OKRs, and P&L projections
- Drive subscription acquisition, retention, and engagement
- Optimize audience selection, channels, pricing, and promotions
- Collaborate with editorial teams for a strong subscription culture
- Select and implement digital product tools and strategies
- Develop brand marketing strategies: segmentation, positioning, targeting
- Enhance customer experience through touchpoints and automation
- Experiment with pricing and subscription features
- Streamline purchase, onboarding, and upsell flow